100% Secure Payments
Tender Details
- Country: Ethiopia
- Summary: Capacitating Digital Connection Platform to Create More Employment Opportunities to Job Seekers
- ETT Ref No: 70073624
- Deadline: 18 Aug 2022
- Competition: ICB
- Financier: Self Financed
- Purchaser Ownership: Public
- Tender Value: Refer Document
- Notice Type: Tender
- Document Ref. No.:
- Purchaser's Detail :
- Description :
- Tenders are invited for Capacitating Digital Connection Platform to Create More Employment Opportunities to Job Seekers in Addis Ababa Digital job matching platforms designed to bring job seekers and employers together are emerging as an effective and efficient solution to the recruitment of job seekers. These services can be delivered by public and private service providers to all unemployed and active jobseekers. The growing digital market players in this space presents a good example for how such institutions bring in efficiency in the matching of job seekers and employers. And the Gig Economy presents a significant opportunity to help overcome the challenges of unemployment and underemployment. However most digital job matching platform lack a clear expansion growth strategy and plan in serving under employed and unemployed jobseekers. The potential demand is clear and has been demonstrated in other context, but the existing and emergent digital job matching platforms in Addis Ababa lack the capacity for effective marketing and promotion of their services to both workers and consumers in this bracket. Digital connection platforms have limited/no clear marketing strategies in place for achieving their goals and diversifying their businesses. This increases the chance of missing out new potential employers and job seekers. Gig suppliers and employment agencies lack manpower and most of them are start-up businesses, and they don-t have appropriate financial or human resources to aggressively promote their products and services in the labor market. Due to limited promotion for potential employers and job seekers, number of digital job matching service providers have limited number job seekers and employers on their data base. LIWAY proposes to partner Digital job matching service providers with marketing and PR company to research and pilot new marketing strategies focused on increasing the supply of employees and demand from consumers with a view to raising additional incomes for low-income women and youth. The learning of partnership and the overall demand research shall be shared with broader audience and create a better understanding of the digital job matching market for the newcomers. Scope of Work Understand how marketing and promotion affects job matching service providers to improve their business and increase income of low-income job seekers. Assess and understand customer demand of job matching service and map the current demand for digital job matching services. Understand low-income job seekers who are looking for opportunities like domestic worker, cleaning, nanny, Plumer etc … digital literacy skill. Quantify the pool of job seekers and employers who have been using digital job matching platform among different promotional channels. Understand why Job matching service providers (JMSP) not able to create partnership with advertising companies. Understand the best promotional channel for JMSP to reach LIWAY target audience and employers and conduct post market research after implementation based on market research recommendation. Assess and understand JMSPs willingness accept, and test selected promotional channels based on developed new marketing strategy. Assess and understand willingness of JMSPs to implement through recommended channels and modify their service provision based on recommendation made from study result. Study company profile and operations to understand its marketing and PR needs and implement strategy and campaign, provide advice on branding positioning, communication and other marketing issues. Develop insight on target audience, value proposition and brand strategy in consultation with JMSP. Assess major challenges/problems and forward possible recommendations appropriate job matching services to improve employment opportunities for job seekers. Throughout the process, the company will consult with LI-WAY team for approval of decisions. Category: Baseline Consultancy Closing Date: 08/18/2022
- Documents :
Purchaser : MERCY CORPS
Mercy corps Addis Ababa office, Yeka Sub-City, Kebele 08, House No. 377; Hayahulet, P. O. Box 14319
Tel: +251-111110777
Email :tenders@mercycorps.org
URL :www.mercycorps.org
If you are registered member, kindly login to view full details of this tender notice:
CLICK HERE TO LOGIN
