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Tender Details
- Country: Ethiopia
- Summary: Develop New Products and Brands Using Critical Market Insights
- ETT Ref No: 53824770
- Deadline: 07 Jun 2021
- Competition: ICB
- Financier: Self Financed
- Purchaser Ownership: -
- Tender Value: Refer Document
- Notice Type: Tender
- Document Ref. No.:
- Purchaser's Detail :
- Description :
- Tenders are invited for Develop New Products and Brands Using Critical Market Insights We make healthy foods made with ingredients sustainably sourced from local smallholder farmers and crafted by Ethiopian women. We believe that health and environmental protection are critical elements of a sustainable future for Ethiopia and these should be available to all Ethiopians. Our mission is to create more awareness of these issues and make our healthy snacks accessible to all. Our vision is for TruLuv to lead the way in improving every Ethiopian-s nutritional status while supporting environmental sustainability and developing a team of dynamic and creative women employees. We are now launching a new project in which we seek to provide new healthy and tasty snacks at more affordable prices to low-income urban Ethiopians. In order to effectively reach this new target market, we would like to conduct market research amongst these target groups in order to develop our new product and brand using critical market insights. Section 2: Scope of Work & Deliverables TruLuv would like to conduct market research amongst these target groups in order to develop our new product and brand using critical market insights. This data and insights will support to inform our future product development, brand development, and marketing efforts. TruLuv needs: · A research tool developed aimed to understand target market looking into questions around: o Current eating and snacking habits/patterns o Perception of “healthy” food o How food purchase decisions are made o Where food is purchased o Price of food purchases · Data collection and entry o Sample size of 350 people minimum o Location: Addis Ababa o Incorporated all target audiences · Comprehensive data analysis and report: quantitative and qualitative Section 3: Quote requirements All quotes should include the following: · Company overview and previous research projects · An outline of methodology approach with an estimated timeline · Description of who will be assigned to work on the project and their experience (favorable · consideration will be given to teams with female leadership, female representation on the research team is mandatory) · A budget with a breakdown of costs · Two references · Contact information of the organization point of contact for proposal purposes After written quotes have been reviewed, discussions with prospective partners may or may not be required to clarify portions of the quote. Section 4: Submission Information All quotes must be received by 7 June 2021 to info@truluvgranola.com. All documents must be in a .pdf, .doc, or .xls file. Section 5: Evaluation and Anticipated Schedule The quotes received will be fully reviewed by an evaluation team consisting of TruLuv staff. TruLuv reserves the right to negotiate with the selected providers on deliverables, scheduling, and budget issues. TruLuv shall not be obligated to accept the lowest quote submitted, but shall make awards in the best interest of the project. Anticipated Schedule: Proposals Due: 7 June 2021 TruLuv RFQ: Market Research Notification of Award: 9 June 2021 Any questions pertaining to the scope of work should be directed to info@truluvgranola.com
- Documents :
Purchaser : TruLuv Granola
Addis Ababa
E mail: info@truluvgranola.com.
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